To further celebrate the launch of our new website we would like to share with you a fresh new offering from ARS Type! A fun and by no means less functional experiment in hybrid of styles and historical influences, joining the baroque Serif with the geometric Sans, the formal with the flourish decorative — ARS Novelty is a typeface that tries to make sense of it all.
With an obvious nod to several decades of inventive and functional geometric design, served as the basis to a play with contrasts against the purely decorative and colorful school of design, ARS Novelty challenges legibility and familiarity by saying; If the eye reads best what is most familiar, than surely the best way to catch the eye’s attention is with a playful suggestion of the familiar! This must require certain amount of sentimental sensitivity, don’t you think? ARS Novelty certainly has a good amount of that!
Oh, did I mention it’s for free? Well, if you aren’t already registering and downloading it, there’s seriously something wrong with you!